How to become a marketing director in India and aboard.

Some key points on the course:

Eligibility
Entrance exam
Duration

For UG course, student must have cleared 10+2, and for PG course in the field, student must be a graduate in any field.

For UG program in marketing, the fee ranges from 50000 to 300000 INR and for PG program, the average fee is 480000 INR.

The salary of a marketing director with different experiences ranges from 10000 to 3000000 INR.

To become a marketing director, a minimum of 8 to 10 years of experience in marketing is needed.

Quick facts for marketing director(H2)

Industry	Marketing industry
Eligibility	Bachelors’ degree or PG degree in marketing
Average starting salary	1296341 INR
Job opportunities	Creative director, marketing director, head of marketing, social media marketing manager, vice president marketing.

All about carrier as marketer director(H2)

A marketing director manages the marketing of a company. They are responsible for managing campaigns and marketing strategy of a company. They make relationships and connections with other companies and organizations in order to reach more and more customers. They are responsible for managing the yearly budget for their marketing team.

Some of the job titles that are held by marketing directors are, marketing manager, creative director, head of marketing etc.

As a marketing director one needs to have different skills that are required for making creative decisions, running campaigns, communicate with higher authorities and different organizations, make connections and relationships for marketing growth etc. all these skills will be discussed in this article.

Subjects that must be studied at school level: At school level, students who want to become marketing director must select the following subjects. Business studies, accountancy, economics, English,
Eligibility criteria:

For certificate course, a candidate with 50% marks in any stream can earn a certificate to become marketing director.

For diploma course, candidate with 50% marks in 12th from any stream is eligible and for PG diploma course, students with graduation degree in relevant stream with 50% marks is eligible.

For UG course, students must have qualified 12th with 50% marks in order to get admission to the course.

For PG course, students with 50% marks in bachelor’s degree can pursue the course.

For doctorate level course, student must have 50% marks in relevant PG course in marketing to be eligible for the course.

Entrance exam:

Below are some of the entrance exams that are held in order to admit students to various courses of marketing:

NPAT
SET
IPMAT
SNAP
AIMA UGAT
DU JAT
MAH
IIFT
CMAT
CAT
XIMB-RAT

Steps to follow (H2)

For choosing a carrier, one must follow different steps one by one required by the carrier you are choosing. Different carriers count different steps. For choosing marketing as carrier, candidates need to follow the below steps.

Decision making:

Students who are willing to choose marketing as carrier must choose subjects like business studies, accountancy etc. during school level. And after that they will find ease in clearing different exams whether be entrance exam or semester exam. Those students who want to pursue marketing course and have cleared 12th board exam with different stream can also pursue the course after clearing the entrance exam.

Subject choices:

The subjects that are offered during school that can help students pursue the carrier easily are:

Accountancy
Business studies
Economics
Mathematics
English

The subject combination is designed to help students gain skills related to business, marketing, calculations, recording, allocating and outlining data etc.

Entrance exam preparation:

For various levels of marketing courses, there are different entrance exams conducted for admission to marketing courses. Students can choose entrance exams according to their choices.

If students want to compete at the national level, they must choose an entrance exam conducted at national level. Students who want to attend the entrance exam conducted at state level, they must attend the entrance exam conducted in their own state.

Students who want to join a particular college, then they must clear the entrance exam conducted for that college or the entrance exam that can help them choose the college.

Entrance exam must be prepared according to the syllabus prescribed for a particular entrance examination. One must have a look at the question papers of previously conducted examination.

Selecting correct college to become marketing director:

In order to choose the college, one may consider different factors like location, course fee, academic quality, reputation of college, placements in college etc. students can also find colleges online on different websites.

Students can choose their nearby colleges if they are not willing to go for study in other states.
Students can choose college with good academic quality or results.
Students can choose colleges according to their financial status.
Students who want a job after completion of course, they can choose college with good placement results. So that one can get hired easily.

Types of Marketing Directors:

There are many types of marketing directors with different professions and duties. Some of the types of marketing directors are mentioned below:

Types of marketing directors on the basis of profession:

Social media director
Advertising director
Marketing and sales director
Director of marketing
Marketing communications director
Marketing analyst
Chief marketing officer.

How to become marketing director in India

To become a marketing director in India, students must follow different levels of preparation. student must study subjects related to commerce, marketing, maths etc. below are the levels of preparation candidate must follow in order to become a marketing director.

School level preparation:

At school level student must grasp the knowledge of calculation, commerce, economics, etc. And must prepare themselves for UG level entrance exams, as the knowledge is required for being a marketing director.

UG level preparation:

To become a marketing director, student needs to have knowledge of marketing, calculations, business, accountancy etc. in order to get this knowledge, students must join a college that offers the study of these subjects and this will count in preparation of becoming a marketing director. Students must choose subjects and stream wisely like BBA in marketing, bachelors in marketing etc.

PG level preparation:

At PG level, candidate must prepare themselves for research in marketing, must prepare themselves for using different tools and techniques that can help them in making more efficient for this profession. The best PG courses for marketing include MBA in marketing, PG diploma in marketing etc.

How to become marketing director Abroad

Marketing director in USA

Educational requirements: Bachelor’s degree in marketing

Marketing director in Canada:

Educational requirements: MBA in marketing, or diploma in marketing.

Experience: several years of experience

How to clear entrance exam:

In order to clear entrance exams, students must have different level of preparation for different levels of entrance exams. For UG level of entrance exams, students must have basic knowledge of marketing and commerce. Moreover, students must prepare according to the syllabus released for respective entrance examinations.

For PG level of entrance exams, students must have knowledge of all the subjects studied during UG level of study in marketing. Students must follow the syllabus released for entrance exam he/she is appearing for.

In order to clear the entrance exams for marketing director, whether it is of UG level or PG level, students need to follow the exam pattern and solve the question papers of previous years (up to 5 years). After that, students will find ease in clearing entrance exams of marketing.

Important dates of the exam

DU JAT entrance exam

Particulars	Details
Application Date	3rd week of June 2021
Admit Card Release Date	10 days before exam
Date of exam	July 2021
Date of Result	To be notified

Eligibility criteria for the Exam(H3)

Students must have cleared class 12th from any recognised board. Candidates belonging to general category must have secured 60% in class 12th in 4 subjects. And candidates belonging to SC,ST,CW, and PWD categories must score 55% in class 12th.

How to Apply for the Exam(H3)

Students need to fill the form online on their official website and upload required documents and pay required fee in order to apply for the entrance examination.

How to Prepare for the Exam(H3)

To prepare for DU JAT entrance exam,

Students must have a look at the syllabus to have a glimpse of what to study.
Students must check the exam pattern.
make a timetable for management of time with subjects.
Make short notes of what you study. This will help you for quick revisions.
Practice previous year question papers.
Attend mock tests conducted.

SET entrance exam

Particulars	Details
Application Date	February 18, 2021
Admit Card Release Date	14 June, 2021
Date of exam	June 27, 2021
Date of Result	July 8, 2021

Eligibility criteria for the Exam(H3)

Student must have passed class 12th in any discipline from a recognised board with a minimum of 50% marks for general and 45%for SC and ST students. Students must secure 50% in SET and 50% in PIWAT in order to be eligible for selection process.

How to Apply for the Exam(H3)

In order to apply for the exam, students need to register on their official website and fill the form and submit the fee as fixed by the conducting body.

How to Prepare for the Exam(H3)

To prepare for SET entrance exam,

Students must know the syllabus in order to know what to study.
Students must Know the exam pattern.
make a timetable to manage time subject wise.
Make short notes of what you study. This will help you for quick revisions.
Practice question papers, especially previous year papers.
Attend mock tests.

Benefits of career as marketing director

Average Salary: 3803618 INR per year

Job security: as a marketing director, you will find your job secured and less chances of losing it as there is great demand for marketing directors.

Positive impact of the career: the positive impact of this career is that it provides a descent salary to a candidate. The work environment is comfortable.

Skills required for marketing director

Strategic thinking: strategic thinking is a critical skill that almost all marketing leaders must have in order to create a vision for the organisation`s strategy and transform an organisation`s goals into acceptable marketing activities.

Communication: a marketing director must be able to interact with different departments, leaders, etc. of the organisation. He must be able to transform complex ideas in understandable information. A marketing director should be able to communicate with leaders while making partnerships, relationships with other agencies.

Analytical skills: marketing directors must be able to set and measure marketing goals which makes it an important skill among marketing directors.

Project management: marketing director needs to be able to manage different projects, relationships, etc. effectively. Marketing director must be able to handle the pressure of managing projects, goals etc. project management is an important skill while discussing about marketing director.

Technical skills: field of marketing also require technical skills and experiences. Marketing directors must have a basic knowledge of technology and how it works.

Marketing director must be able to:

Optimise content for search engine.
Write and send email.
Create and edit spreadsheet and digital schedules.
Evaluate and edit social media profiles and websites.

Salary of marketing director

Average annual salary:

Name of organisation	Average annual salary
Govt.	2226000 INR
Private	3803618 INR

Specialisation wise:

Specialisations	Average annual salary
SEO marketing director	960000 – 1800000 INR
Digital marketing director	2748395 INR

Gender wise salary:

Gender	Average annual salary
Male	No data
Female	No data

Experience wise salary:

Experience	Average annual salary
Experienced	4120000 INR
Fresher	1296341 INR

After marketing director

Higher education:

After completing requirements for being marketing director, one can go for higher studies in the field of marketing research.

Start job:

Starting a job after completing the requirement for becoming marketing director is also a good step. As marketing directors are paid a descent salary by different companies.

How to become marketing director FAQS.

Ques. Is marketing director a good career?

Ans. marketing director is a good career in terms of salary provided. Marketing directors are provided a descent salary which makes it a good career for those wishing to get a high salary.

Ques. Can I choose marketing as career after completing 12th with arts and science subjects?

Ans. Yes, Entrances are conducted for admission to marketing courses without restricting students on the basis of subjects chosen in class 12th.

Ques. what is the minimum eligibility for marketing director abroad?

Ans. The minimum for marketing director abroad is bachelor’s degree in marketing.

Ques. Can I do MBA in marketing after completing bachelors of engineering?

Ans. Yes, you are eligible to apply for MBA in marketing. MBA after bachelors of engineering is a good option.

Ques. What is difference between marketing director and CMO?

Ans. The CMO is the next rank above a Marketing Director. Although some start-ups usually have a Marketing Director as their head of marketing, for an established business with executives, the CMO is the highest-ranking marketing executive of an organization.

Ques. What are some necessary qualities of a marketing director?

Ans. Some of the necessary qualities of a marketing director are, communication, critical thinking, analytical skill, etc.

Ques. What is job role of a marketing executive in India?

Ans. following are job responsibilities of a marketing director:

Planning, SEO/SEM, email, social media and display advertising campaigns
Measuring and reporting on the performance of all marketing campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with other organisations to grow marketing.
Utilize strong analytical ability to evaluate end-to-end customer experience.
Collaborate with agencies and other vendor partners

Ques. Should I go for marketing research or choose marketing director after completing marketing studies?

Ans. If you want to have a descent salary and want to get settled, you must work as marketing director. And if you want to improve your career in marketing then you may choose Marketing research.

Ques. How much time it takes to be a marketing director?

Ans. To be a marketing director, one must have a minimum experience of 8 years.

Ques. How many hours does a marketing manager work per day?

Ans. Marketing managers generally work for 40 hours per week.